Category
Retail Design
Arrow — New Store Identity Development
Developing a refreshed retail identity for Arrow through concept planning, spatial detailing, material development and on-ground execution.
Brand
Arrow
Year
2018
Location
The Skyzone, Phoenix Palladium, Mumbai
The Challenge
Create a premium exhibition pavilion that would differentiate Blackberrys within one of India's largest textile exhibitions while accommodating product displays, customer interaction, hospitality and brand storytelling within a limited exhibition footprint. The environment needed to reflect the sophistication of Blackberrys retail stores while ensuring high visitor engagement and smooth circulation throughout the stand.
Design Approach
The pavilion was developed as an open architectural environment anchored by a signature entrance arch inspired by the Blackberrys logo geometry. Warm timber finishes, beige louvers, integrated digital displays and premium hospitality spaces established a refined brand experience. Modular display systems, illuminated graphics and sculptural product podiums guided visitors naturally through the space while reinforcing the brand's premium positioning. Every design element—from materials and lighting to furniture and circulation—was carefully coordinated to create a seamless exhibition journey.
The Outcome
The final pavilion successfully translated Blackberrys' retail design language into a large-format exhibition environment, creating a distinctive destination within Bharat Tex 2025. The integrated experience combined merchandising, hospitality, digital communication and architectural storytelling into one cohesive space, strengthening brand visibility and providing an engaging platform for customer interaction, business meetings and product presentation.
SCOPE
Retail Identity, Store Planning, Experience Design, Visual Merchandising, Fixture Design, Prototype Development, Production Design, Execution, Retail Architecture